May 1, 2025 – 3 Min Read
CALGARY, ALBERTA – VEERUM, a global leader in visual operations for industrial assets, announced today that it has successfully closed its Series B funding round, raising a total of $12 million CAD. The round closed on March 26, 2025 and was led by energy-tech investors Veriten and Emerson Ventures, the corporate venture capital arm of industrial technology leader Emerson, with additional participation from existing investors BDC Capital and Evok Innovations. This new injection of capital will enable VEERUM to accelerate its mission to become the industry standard in visual operations.
“VEERUM is setting a new standard for how industrial asset owners access and contextualize their critical operations and engineering data,” said Thurston Cromwell, head of Emerson Ventures and vice president of development and innovation at Emerson. “Its innovative approach to delivering reality-based visualizations and supporting the digital asset management ecosystem is transforming the way people work and collaborate. As a global automation leader, we are excited to support their growth and vision.”
VEERUM CEO David Lod adds, “Our newest investors share the passion in creating this category of visual operations, and they are selecting the strongest companies with the most potential to make these changes in the world. This funding will allow us to enhance our platform’s capabilities, optimize delivery for clients of all sizes, and scale our offering to meet the growing demand for operationalizing digital reality.”
“Currently, only 5-10% of industry workers have access to reality capture. It’s VEERUM’s goal to make that 90%+ across client organizations, and make it common practice across all industries. By having access to current site conditions, we are de-risking unplanned events for industrial asset owners. Events like mechanical or equipment failures, severe weather, and sensor failures, result in hours, days, or weeks of lost production, costing asset owners millions of dollars in lost production each year,” says Rob Southon, CTO at VEERUM.
The digital twin market is experiencing rapid growth, with market analysts indicating a 30% to 40% annual growth over the next few years, reaching up to $150 billion by 2032 (McKinsey, 2024). Furthermore, 80% of enterprise businesses currently use, or are expected to adopt reality capture technology in 2025 (Drone Deploy, 2024). With a decade of experience delivering market-leading reality-first digital twin solutions, VEERUM is positioned to become a leader in operationalizing reality capture data for the world’s critical infrastructure.
“As an investor focused on accelerating digital transformation across the energy sector and other asset-heavy industries, we’re excited to support VEERUM in this latest funding round,” said Maynard Holt, CEO of Veriten. “VEERUM’s platform allows organizations to remotely visualize and interact with their operations in ways that were previously unimaginable. Construction teams can virtually walk through job sites before setting foot on location, dramatically improving safety and reducing field exposure. Maintenance crews can inspect assets and plan work from anywhere, cutting down on unnecessary travel. And by structuring and sharing reality capture data, VEERUM makes it easier for teams to collaborate, manage information, and drive smarter decisions in real time. We’ve seen first-hand how these capabilities deliver meaningful cost savings and efficiency improvements across the energy community. As a firm deeply committed to long-term energy innovation, we believe VEERUM is leading the way in operationalizing reality capture data at scale — and we’re proud to support them on that journey.”
With this funding, VEERUM is well-positioned to solidify its leadership in the visual operations
category. By delivering a suite of powerful visualization tools with rapid deployment, the
company is helping organizations enhance operational efficiency, improve asset performance,
and drive digital transformation at scale with ease. Learn more at veerum.com.
About VEERUM
VEERUM is the world’s first VisOps platform, helping industrial teams turn reality capture data
into a scalable advantage.
Our platform consolidates reality capture data and transforms it into actionable insights, helping
teams work visually, collaborate efficiently, and improve operational performance. Industrial
organizations generate massive amounts of 3D and reality capture data but struggle to use it to
its full potential. VEERUM removes data silos by providing a central location to upload,
visualize, and analyze complex data sets, reducing site visits and enabling better decision-
making from anywhere. VEERUM is purpose built for asset owners, operators, and data capture
companies in heavy industries like energy, mining, and infrastructure. With over a decade of
innovation and deep industry expertise, VEERUM is powering visual work for some of the
world’s largest industrial organizations.
Media Contact:
Name: Jordan Mathieson
Title: Director of Marketing
Contact: [email protected]